Facebook has an enormous reach of as many as 1+ billion daily active users,
which makes it a very attractive target for marketers. Their ad platform is
relatively simple to use, however it’s difficult to use well.
Most people tend to lose money on their Facebook ads.
Don’t let that dissuade you from using them. Facebook ads can be remarkably
profitable if they are used correctly. However, most people don’t know how to
best utilize them.